Founder’s Story

 

Dr.Asha Ameet, the visionary behind Elinorr Beauty, is a passionate homeopathic physician, skincare expert, and entrepreneur. Growing up in a small town near Somnath, Gujarat, she defied societal expectations to pursue her medical education and build her dream. Her journey is a testament to determination, courage, and an unyielding passion for beauty and wellness.  

Fascinated by cosmetics from a young age, she would eagerly study the INCI lists of products, fueling her love for skincare, haircare & Color cosmetics formulations. With a deep connection to nature, inspired by her green and serene hometown, she set out to create products that blend the best of science and botanicals. 
Her mission? To provide safe, effective, and sustainable solutions that elevate self-care routines and empower individuals.

Elinorr Beauty represents her dedication to innovation, quality, and sustainability. Each product reflects her expertise in formulating with high-performing ingredients. 

Dr. Asha Ameet believes that beauty is not just about appearance—it's about embracing confidence, wellness, and self-love. Through Elinorr Beauty- she proudly celebrates the diversity of Indian skin tones with products tailored to their unique needs. Drawing from her expertise, she formulates skincare using advanced research and to address challenges like pigmentation and sensitivity.  

Elinorr Beauty is designed to complement and enhance the natural beauty of Indian skin, fostering confidence and inclusivity. With Dr. Asha’s vision, every product reflects a commitment to self-love, diversity, and celebrating every shade of Indian beauty.