Elinorr Beauty was founded by a visionary entrepreneur and homeopathic physician Dr.Asha Ameet with a mission to simplify skincare for Indian women through science-backed, research-driven solutions. Growing up in a small town near Somnath, Gujarat, where societal norms often limited women's aspirations, she overcame barriers with determination & pursued higher education in medicine.

She witnessed the unique challenges Indian  face when choosing skincare products. From humid weather conditions to skin types that differ from global norms, she understood the struggle of finding products that truly work.

Inspired by her medical background and personal experiences, she set out to create skincare solutions that address these specific needs. She recognized that following a 10-step skincare routine, often promoted globally, can be overwhelming and impractical for Indian women leading busy lives. Instead, her vision was to develop high-performance products that are effective, easy to use, and tailored to suit Indian skin and climate.

Elinorr Beauty’s formulations are powered by advanced active ingredients, designed to simplify routines while delivering transformative results. With a deep commitment to research and innovation, the founder ensures that every product meets international standards while addressing the unique skincare challenges faced by Indian women.

Her journey from a small-town dreamer to the leader of an internationally competitive brand reflects her determination to empower women, make skincare accessible, and place India at the forefront of the beauty industry.